WHY SHOULD BUSINESSES PARTICIPATE IN TRADE FAIRS?
In the ongoing movement of the economy, businesses ought to meet the a lot of conditions to stay in the game. First and foremost, businesses are required to continuously improve the quality of their products and innovate production technology. In a fiercely competitive market with limited exclusive products, it is impossible to succeed without strong brand image and brand popularity. Those two aspects combined become the recipe for success.
These seem like an awful lot to deal with. Luckily, there are a few solutions that can quickly help businesses meet these criteria and one of them, is participating in trade exhibitions. Below are some incredible benefits trade fairs offer:
- An effective way to promote brand image and engage in general trade exchange:
Having products displayed at trade shows brings businesses' products to not only a large number of visitors but also potential customers or partners who are already interested in the manufacturing industry's products. The increased access to potential customers leads to a higher probability of sales and significantly more successful orders. Furthermore, the convenience of trade shows makes it easier for customers to receive consultations and encourages visitors to buy and try more products. Trade shows provide convenience for buyers by simplifying the product introduction and purchasing process. While traditional markets create barriers in helping buyers access new product lines with low promotion costs, trade shows create an easy networking environment for participating businesses and potential customers.
- Plays a vital role in business development, creating opportunities to meet and learn from the strengths of industry leaders:
Trade shows are opportunities for connection and access. The convergence of various businesses with different ideas, business philosophies, and diverse promotional campaigns promises to be an excellent environment for learning and exchanging for all participating entities. In addition, trade shows often feature the presence of experts, speakers, and industry leaders who share information and knowledge through seminars, forums, and exchanges. This is a great opportunity for businesses to acquire knowledge from industry experts and apply it to their brands.
- An amazing opportunity to study customer feedback for newly launched products:
Trade shows provide opportunities for businesses to identify their competitors' strengths and weaknesses, thereby helping them develop the most effective competitive strategies. Additionally, it is worth mentioning the effectiveness of gathering customer opinions at exhibition events. Besides the opportunity to promote products, businesses have the chance to directly survey the market through feedback and opinions from visitors and buyers.
From July 17th to 19th, 2024, FBC ASEAN 2024, an international trade show for the manufacturing industry, will be held and is already gaining the attention of hundreds of domestic and international businesses. This trade exhibition has been an annual event since 2017 and has continued to grow strongly, attracting hundreds of manufacturing businesses from Vietnam, Japan, Thailand, China, etc., with an estimated trade value of tens of millions of USD. FBC ASEAN 2024 is a golden opportunity for manufacturing companies to expand their scale and bring their products to the international market. It provides a platform for connecting with industry peers, seeking potential partners, and expanding customer networks both domestically and internationally.
Moreover, FBC ASEAN offers merits that are challenging to find in regular trade shows by creating a platform for both ONLINE and OFFLINE trade connections, which help diversify and facilitate opportunities for business expansion and minimize the time and cost taken to participate. Don't miss this valuable opportunity for your business and follow the FBC Vietnam fanpage [here] to stay updated with the latest event information.
Contact NC Network for support:
Tel: 024-3247-4577
Email: fbc_asean@nc-net.vn
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